Action against Hunger #belowtheline

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Howdee all, hope you’re well.


As always, it’s been a busy few months here at Artisan HQ.  Hopefully we will find out if we have final planning permission for the Rose House Butchery very soon, so fingers crossed!

As the title suggests I have signed up to the Action Against Hunger #belowtheline project. In a nutshell, I’m taking part in a major international poverty campaign from 29th April – 3rd May called Live Below the Line. This is an awareness and fundraising campaign designed to help understand the challenges faced by those currently living in extreme poverty everyday.

For 5 days I will be feeding myself for just £1 a day – the amount that people living in extreme poverty currently meet all their needs with. The charity that I have chosen to support is Restless Development  – a fantastic cause.

I heard about the challenge from Chef Damian Wawrzyniak, a brilliant chef who I met demoing at a show the other week. When he was explaining the challenge to me, I thought £1 per day, no worries! But as I looked into it a little more I started to panic! That’s just £1 per day for food and drink (water is free) … it’s going to be tough. I may have to start weaning myself off coffee now, considering a Starbucks is £2.70!


The reality of the challenge really hit home when I looked at the rules.

I had to be sitting down when I read these, taken from the Live Below the Line website:

  • From the 29th April – 3rd May you can spend no more than £1 a day on food and drink.
  • This means you have a total of £5 with which to buy all ingredients for your meals.
  • The full cost of all the items you consume must be included in your budget. This means budgeting for whole packets of food items such as rice, pasta, noodles and eggs etc.
  • For items such as salt, pepper, herbs and spices, simply work out the cost of each item per gram and budget you’re shopping proportionally. Separate your items before the challenge so there’s no need to be digging around in your cupboards.
  • You can share the cost of ingredients amongst a team, as long as no participant spends more than £1 a day or their total £5 budget. Working as a team will allow you to pool together funds and do more with your cooking.
  • You can’t grab a cheeky snack from the cupboard unless you include the cost of buying the item new in your budget.
  • You can use food sourced from your garden as long as you can account for the price of production!
  • No combination of meals on any given day can exceed the £1 spending limit. Remember this is a challenge to eat creatively and be enjoyed – don’t at any point deprive yourself of three meals a day.
  • You cannot accept ‘donated’ food from family or friends, but monetary donations towards your fundraising goals are acceptable, and encouraged!
  • You are allowed to drink tap water – remember you should try and drink at least 6-8 glasses of water each day.
  • Remember that cigarettes don’t come cheap either! Can you Live below the Line and still manage to smoke?


Over the coming days I will be blogging some ideas for recipes.  My aim is to try and do this without using cheap mass produced processed food which I think will make it a lot harder.

As I’m a butcher and meat is very expensive I will be thinking along the lines of real cheap meat cuts; pigs’ trotters, pig’s heads, chicken carcasses, offal and marrow bones. In a lot of butcher’s these items are thrown away, but remember you can’t accept free food so go speak to your local butcher and see what’s in his bone bin and make him an offer.


To see how my fundraising is going, or if you would like to sponsor me check out my challenge page.

Or, if you are as mad as me, you could even take the challenge yourself! Go on make a difference and see what it’s like to live #belowtheline.

Wish me luck!


All the best,


Artisan Butcher

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